Discover Vertuo unforgettable taste with George Clooney, Julia Garner, Simone Ashley and the entire Vertuo range. How well do you know your friends’ coffee tastes?
The trifecta comes together to front Gucci Guilty’s latest campaign.
Julia Garner, A$AP Rocky, and Elliot Page walk onto a set…
It’s an eclectic crew, and, it turns out, the beginning of a whole new era for Gucci Guilty—specifically, the Guilty Pour Femme and Pour Homme fragrances. The just-released campaign is an ode to self-acceptance, friendship, and love in all its forms, making this trio the perfect one to drive the message home. After all, each featured talent has recently gone through their own massive period of growth: Garner, a Golden Globe- and Emmy-winning actress, catapulted into the spotlight and streamers in Netflix’s Inventing Anna; Page, an Oscar-nominated actor, director, and producer forged his own path and will soon tell his story in an upcoming memoir; and Rocky, a Grammy-nominated musician, recently became a father.
The star-studded trifecta come together to create a pure moment of open-hearted bliss. They gaze at each other—truly seeing one another—creating an ambiance of ease and care within a safe space. “They celebrate the countless iterations of love, embodying complete self-acceptance and showing how openness unleashes the purest form of expression,” Gucci explains via a press release.
“I met both of them for the first time on that shoot, but it didn’t feel like it. Within the first 10 minutes, it felt like we all knew each other for a long time,” says Garner of her co-stars, before adding, “Humor is such a big quality for me, and they both have such a great sense of humor. It was such a special memory.” The synergy in the video and the shoot exemplifies the vibe—something, no matter how good of an actor you are, you can’t fake or force. Adds Page, “I had never done a campaign before, so I felt a tad shy at the beginning to be honest, but Rocky and Julia are the loveliest people, and upon meeting them, my nerves evaporated. They are big-hearted, kind, sincere, hilarious, and grounded.” The song “Life Is But a Dream” by The Harptones plays in the background as the three dance, laugh, and simply exist with one another, which can feel like a rarity for this caliber of celeb. “It just felt normal,” says Rocky of the experience. “It didn’t feel like I was with two other celebrities; I didn’t feel like a celebrity.”
Prominently featured in the campaign is Gucci Guilty Eau de Parfum Pour Femme, an energizing, spicy, and refreshing scent featuring notes of pink pepper, lilac, and Mediterranean Mandora citrus, with a strong, warm base of amber and patchouli. It quietly commands your attention. The yin to its yang, Gucci Guilty Eau de Parfum Pour Homme, generates a deep sensuality, embracing a base of patchouli, leather, and incense, while deviating from a traditional male scent profile with uplifting notes of orange blossom and neroli. And though the bottles are binary, the fragrances themselves are not, billed as being interchangeable between the sexes, with the scents marinating and marrying with individual pheromones, versus a specific gender profile. “I prefer the feminine one,” Rocky says, unabashedly. “To me, the liquid in here smells better on my body,” as he holds up the shimmering gold bottle of Gucci Guilty Eau de Parfum Pour Femme.
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